尼尔森的英特网广告监测

标签：广告媒体策略,广告媒体分类,
ACNielsen MMS
Advertising Monitoring – our standards
Meeting the needs of clients
Setting high Internet monitoring standards
Q&A

A brief introduction…
The benchmark for media activity and expenditure
Used by agencies and media owners to analyse advertiser and media markets
A trading currency for advertising space

The only robust method of reporting advertising expenditure/activity is to use the variables used to buy the space

RAJAR ¼ hour figures received every quarter
Radio stations supply ACNielsen MMS with transmission data (C.R.C.A. rules)
Station groups supply average CPTs verified by an agency working group
Simple calculation for spot costs
Publishers define what areas of their titles they require to be coded in detail (100%)
Ratecard CPTs discounted by % factor supplied by the Advertising Association
New titles and supplements are added at the request of publishers
Verification of expenditure methodology reviewed by publishers (guidance only)
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