- 名称：China's Mobile Telecom Services Industry Overview
- 类型：经营管理
- 授权方式：免费版
- 更新时间：01-08 23:46:52
- 下载要求：无需注册
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- 语言简体中文
- 大小：447 KB
- 推荐度：4 星级
《China's Mobile Telecom Services Industry Overview》下载简介
标签：经营管理制度,连锁经营管理,
1.China’smobiletelecomservicemarketishugeandfastgrowingrepresentingUS$21billionmarketsizein2001andUS$38billionin2010.Thismarketissupportedbytheworld’slargestsubscriberbaseat145millionalreadycomprising15%oftheworld’stotalin2001andgrowingtopotentially218millioninalowcaseor300millioninahighcaseby2010
2.Thecompetitivelandscapeformobileserviceshasevolvedfromasingleregulatorandoperatortotoday’sduopolyofChinaUnicomandChinaMobilebothofwhomareunassociatedwiththeMinistryofInformationIndustries.AsecondbreakupofChinaTelecomisexpectedtoformtwolargetelecomoperatorsChinaTelecomandChinaNetcomGroupwhoarelikelytoreceivemobilelicenses.AfifthtelecomoperatorChinaRailcomalsohasthepotentialofreceivingathirdgenerationlicenseandbuildingamobilebusiness.FornowChinaMobiledominatesthemarketwith82%valueshareand72%subscribershareandownsmuchofthehighvalueuserbase.Howeverchurnisalreadyhighandisexpectedtoincreasewithcontinuingpricingpressuresandincreasedcompetition.
3.WirelessdataservicesareexpectedtogrowquicklyinChinatoamarketofpotentiallyoverUS$4billionby2010usedby43%ofallmobileusers.Interestfromconsumersurveyshavebeenhighandoperatorsandotherplayersareactivelybuildingservicesinthemarket.WhileearlyWAPserviceshavefailedtocatchonSMShasgrownexponentiallywithupto20billionSMSmessagesin2001.Theearlyadopterswillbemobileprofessionalsandmodernyouthwhowillrequireservicesanddevicestailoredtotheirneeds.
4.RegulatorychangesloomparticularlywiththeaccessionofChinatotheWTO.WhileforeignerswillbeunlikelytosetupMVNOsWTOwillallowgreaterparticipationofforeignersinbasicandvalueaddedservicesalthoughgeographiclimitationswillexistthrough2010andChineseplayerswillberequiredtoownatleast50%oftelecomserviceventures(51%forbasicservices).RegulatoryrisksremainwithnomeanstoappealregulatordecisionsunclearinterpretationofregulationincludingWTOcommitmentsandthegovernment’strackrecordofintransparentandunpredictabledecisionmaking.(Seeseparateregulatoryordetails)
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Tag:经营管理，经营管理制度,连锁经营管理，企业管理 - 经营管理